The FuboTV owned and operated sportsbook needed a brand redesign that better aligned it with the FuboTV brand and set it apart from the competition. It all started with building the style guide. Establishing core brand colors, gradients, typography, iconography, hierarchy and imagery that, when used in unison, creates a visual experience that clearly and confidently reads as Fubo. From promotional banners that play nice with the app UI to Social Media and Email Marketing templates, this brand redesign created a consistent look & feel across all marketing channels - just in time for the apps launch in New Jersey. More examples coming soon!
