When designing a 150+ ad unit takeover of the most heavily foot trafficked space in Canada, there are a lot of things to consider. The planning, process, exploration, messaging, branding, placement and overall flow of the ads all require immense collaboration, creativity and cohesion. I know I just rattled off a lot of words, but essentially what I'm saying is when you are designing a system of OOH ads, planning is king. Above are a few examples of the graphic takeover of Union Station in Toronto that promotes the exclusive streaming partnership between FuboTV & the English Premier League. The days following this campaign launching, the FuboTV app skyrocketed to the #1 most downloaded entertainment app in Canada.
