When it comes to retail, the holiday season is thee headliner event of the year. The time where all employees have to be on their A+ game. The same goes for designers, and when it comes to projects, gift cards take the main stage. Given their reputation as the go-to stocking stuffer, the holiday season presents an optimal opportunity to generate sales with eye-catching card designs. That's the opportunity I was presented with by Binny's, to create gift cards that turn heads. Not all designs are pictured, but the series above set a Binny's record for highest number of gift cards sold in one month, tallying upwards of 60,000.
