Contrary to popular belief, print is not dead. Don't get me wrong, screens are great, but with print and packaging, designers are presented with the rare challenge to engage more than just the viewers vision. With print there are endless opportunities to amplify your brand's message, convey quality, create urgency and even cultivate an emotional connection between your brand and consumers. You could use a billboard to direct customers to your store in a heavily populated foot traffic area. You could use bright colored, high energy flyers and posters to promote your organization's hiring campaign in an effort to attract new workers. You could create a gift packaging design that incorporates a fun tag right on the front, making it ideal for one-stop (most likely last-minute) shoppers. You get the picture.
